Visit Rice Lake

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Recreational Sales & Rentals

Rice Lake, Wisconsin, beckons with sparkling waters, verdant forests, and endless outdoor adventures. And what better way to experience it all than by hitting the road, lakes or trails in your own or rented recreational  vehicle? 

side by side ATV

Whether you’re a seasoned veteran or a first-timer eager to explore, Rice Lake offers a variety of options to get you out on the water, or out on the trails.

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Rice Lake Recreational Sales & Rentals

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Airtec Sports

With an impressive selection of side-by-sides, ATVs, snowmobiles, and a friendly and knowledgeable staff, they can help you get your adventure on!

farm and fleet storefront

Blain's Farm & Fleet

Gear up for off-road thrills at Farm & Fleet, your one-stop shop for ATVs, UTVs, and all the accessories you need to conquer Rice Lake's wild side.

Northwoods Cycle logo

Northwoods Cycle

Coming soon to downtown Rice Lake!

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Rice Lake Harley-Davidson

Rice Lake Harley-Davidson / TORO is a legendary brand of American motorcycles, plus apparel & more. Rentals also available.

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South Lake RV & Marine

Large inventory of new and pre-owned RV's and boats.

tracker boating center

Tracker Boating Center

Boat store chain offering a variety of models & sizes, plus motors, parts, accessories & servicing.

trailhead adventure

Trailhead Adventure Rice Lake

Located on the Wild Rivers Trail. You can rent ATVs, Side-by-Sides, UTVs and Polaris snowmobiles here!

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The authors of Visit Rice Lake

Visit Rice Lake Design Team

website design, marketing, social media, content management

We became full-time residents of the City of Rice Lake in 2021. It has been our goal and desire to contribute and give back to the City in a manner that will be as helpful as possible. It is also our goal to dedicate our efforts – and a steadily progressing and growing website – to the people and businesses of Rice Lake, Wisconsin.

Yvonne & Richard